Barnes & Noble

Creating an industry standard design

About: Barnes & Noble is the leading retail bookseller in the United States, providing a curated selection of books, magazines, eBooks, toys, games, and educational resources.

I am optimizing a user flow by incorporating essential industry-standard features and information, establishing a robust baseline for user expectations. This foundation allows for strategic innovation, enhancing usability and enabling unique design enhancements beyond conventional standards.

Tools: Figma

Role: UX Researcher; UI Designer

UX Research

Following a comprehensive design audit of nine competitors, I synthesized key features onto sticky notes and conducted an affinity mapping exercise. This approach enabled effective categorization and pattern recognition, providing clarity on industry standards and highlighting strategic opportunities for differentiation.

Personas

Personas are used to create a clear, relatable picture of the target audience. By defining specific user types, we can better understand their needs, goals, and pain points, which helps guide design decisions to make the experience more relevant and user-centered. Personas keep us focused on real users rather than assumptions, ensuring that our design choices truly address their expectations and behaviors.

User Journey's

User journeys were utilized to map out the steps and interactions a user takes to achieve their goals on the site. This approach allowed us to identify key touchpoints, pain points, and opportunities to enhance the experience, ensuring that each design decision was aligned with user needs and expectations.

User journeys were utilized to map out the steps and interactions a user takes to achieve their goals on the site. This approach allowed us to identify key touchpoints, pain points, and opportunities to enhance the experience, ensuring that each design decision was aligned with user needs and expectations.

Robin

Smith

Wireframes

User Testing

I endured the designs, and the prototype worked smoothly. This greenlighted me to move forward with the final designs.

I endured the designs, and the prototype worked smoothly. This greenlighted me to move forward with the final designs.

Final Design

Final Design's

User Flows

I used user flows to visually map each step users take to complete tasks, allowing us to identify potential friction points and ensure a smooth, intuitive experience throughout their journey

I used user flows to visually map each step users take to complete tasks, allowing us to identify potential friction points and ensure a smooth, intuitive experience throughout their journey

Key Takeaways

User testing played a crucial role in refining the design. That really proved ot be a vital piece to making sure the flow has no bumps in the road. I will continue to user test in my process because, as I see it, it is foundational.

User testing played a crucial role in refining the design. That really proved ot be a vital piece to making sure the flow has no bumps in the road. I will continue to user test in my process because, as I see it, it is foundational.

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