Marketeq Digital
Creating a enterprise level software
About: This page will detail my time as an intern with Marketeq Digital and will broadly go over the projects I worked on. While I cannot show exact screenshots of what I designed I breakdown the process it took to complete each project sprint and what I learned from each project. I worked at Marketeq Digital for 1 year.
About: This page will detail my time as an intern with Marketeq Digital and will broadly go over the projects I worked on. While I cannot show exact screenshots of what I designed I breakdown the process it took to complete each project sprint and what I learned from each project. I worked at Marketeq Digital for 1 year.
Tools: Figma
Tools: Figma
Role: UX Researcher, Information Achritect
Role: UX Researcher, Information Achritect
User Dashboards and stuff
User Dashboards and stuff
At my whole time working at Marketeq Digital I spent the majority of my time working on different dashboards and individual settings within those dashboards. Settings like the sort and filters, share features, and more were deeply researched and prototyped repeatedly usually on a week turn around.
At my whole time working at Marketeq Digital I spent the majority of my time working on different dashboards and individual settings within those dashboards. Settings like the sort and filters, share features, and more were deeply researched and prototyped repeatedly usually on a week turn around.
The Main Process
To begin I conducted a design audit of best-in-class competitors such as Zapier, Hubspot, and GetResponse. I explored additional dashboards to refine the analysis further to pinpoint the elements that elevated their features to top-tier status.
Collaborating with the design team, I facilitated card sorting exercises to map out user mental models. This process led to creating two feature lists: one outlining competitive features offered by direct competitors and another focusing on innovative features.
With the design audits and card-sorting insights finalized, I prioritized innovative features that aligned with the platform's vision. These were selected based on their ease of implementation and their ability to address pain points users experienced with competitors.
This process helped me distinguish between nice-to-have features and those that should be elevated to must-haves. It also inspired layout ideas and deepened my understanding of how users would engage with the system holistically.
To conclude the sprint, I delivered a high-fidelity wireframe to our senior designers, who transformed it into polished, implementation-ready designs.
To begin I conducted a design audit of best-in-class competitors such as Zapier, Hubspot, and GetResponse. I explored additional dashboards to refine the analysis further to pinpoint the elements that elevated their features to top-tier status.
Collaborating with the design team, I facilitated card sorting exercises to map out user mental models. This process led to creating two feature lists: one outlining competitive features offered by direct competitors and another focusing on innovative features.
With the design audits and card-sorting insights finalized, I prioritized innovative features that aligned with the platform's vision. These were selected based on their ease of implementation and their ability to address pain points users experienced with competitors.
This process helped me distinguish between nice-to-have features and those that should be elevated to must-haves. It also inspired layout ideas and deepened my understanding of how users would engage with the system holistically.
To conclude the sprint, I delivered a high-fidelity wireframe to our senior designers, who transformed it into polished, implementation-ready designs.
Takeaways
The main takeaways from these projects for me was understanding the distinction between competitive features and innovative features, as well as the importance of balancing the two. Exceptional products don’t just compete—they introduce something fresh and valuable.
The main takeaways from these projects for me was understanding the distinction between competitive features and innovative features, as well as the importance of balancing the two. Exceptional products don’t just compete—they introduce something fresh and valuable.
